Digital Business Management
Unit Coordinator: Graham Ian Costello
INFS2030 extends on learnings from both INFS1000 of creating a digital business, exploring how digital technologies can be used to create and enhance a business that is viable online.
"The unit teaches the reimagination of classic business models and conventions, such as Porter’s generic strategies in digital businesses, and ways to facilitate these into competitive advantages."
Students learn these requirements on a managerial level, including the technological capabilities required to facilitate the success of a digital business in today’s age as well as the digital trends that are affecting this growing area.
Assumed Knowledge: INFS1000 or INFO1000 or INFO1003 or INFO1903
Things to Consider Before Enrolling:
The subject is moderately content-heavy, with many models and theories that are relatively new or untouched by other business units. Pay close attention to the different graphs and models used towards the end of the unit, as they are very informative and applicable to the questions you can get in the final exam. Groups should be formed as early as possible as the group project is a significant part of the unit and requires a substantial amount of time to align everyone’s ideas, especially for a task where you need to pitch a new innovative business idea.
Mid-term Exam (20%)
There are 10 multiple choice questions based on the first 6 weeks of lecture and tutorial materials.
Group Project and Presentation (25% and 5%)
The project involves creating an innovative digital business idea that can either provide value for B2B or B2C segments. This will be a written component containing the following sections: Value proposition, Porter’s internal and external analysis, value chain analysis, revenue model, marketing strategy, and solution capabilities. The 10-minute presentation will discuss the main findings from your report, supported by a slide deck.
Final Exam (50%)
This exam is a combination of MCQ and short answer questions.