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INFS2030 -
Digital Business Management 

General Details

Unit Coordinator: Uri Gal

INFS2030 extends on learnings from both INFS1000 of creating a digital business, exploring how digital technologies can be used to create and enhance a business that is viable online.

 

"The unit teaches the reimagination of classic business models and conventions, such as Porter’s generic strategies in digital businesses, and ways to facilitate these into competitive advantages."

Students learn these requirements on a managerial level, including the technological capabilities required to facilitate the success of a digital business in today’s age as well as the digital trends that are affecting this growing area.

Assumed Knowledge: INFS1000 or INFO1000 or INFO1003 or INFO1903

Learning Outcomes:

  • Identify and analyse major current trends in conducting digital business and understand the key challenges in developing and managing businesses in online contexts

  • Diagnose and solve business problems and design business solutions that can result in significant business improvement through the exploitation of information and communications technologies

  • Perform as effective team members in a variety of business contexts and act in a professional business manner as both members and leaders of teams, and in relation to client interactions

  • Communicate a business plan in a clear and convincing manner both written and verbal

  • Identify market opportunities and develop strategies to take advantage of them.

Things to Consider Before Enrolling:


The subject is moderately content-heavy, with many models and theories that are relatively new or untouched by other business units. Pay close attention to the different graphs and models used towards the end of the unit, as they are very informative and applicable to the questions you can get in the final exam. Groups should be formed as early as possible as the group project is a significant part of the unit and requires a substantial amount of time to align everyone’s ideas, especially for a task where you need to pitch a new innovative business idea.

Textbook: None

Assesment Breakdown

Mid-term Exam (20%)
There are 10 multiple choice questions based on the first 6 weeks of lecture and tutorial materials.

Group Project and Presentation (25% and 5%)
The project involves creating an innovative digital business idea that can either provide value for B2B or B2C segments. This will be a written component containing the following sections: Value proposition, Porter’s internal and external analysis, value chain analysis, revenue model, marketing strategy, and solution capabilities. The 10-minute presentation will discuss the main findings from your report, supported by a slide deck.

Final Exam (50%)
This exam is a combination of MCQ and short answer questions.

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